Finding hyperlocal content for your blog
April 28, 2010 – As I mentioned in one of last week’s posts it makes sense for local businesses to add “hyperlocal” content to their blogs.
Why? Because this is a way of branding your blog as being primarily concerned with local readers. After all, these are your customers. If you are a real estate agent your biggest concern is reaching people down the street and across town with content they are interested in.
Whether you are a real estate agent, a restaurant owner or a landscaping contractor, a lot of hyperlocal content applies equally well. Here are some suggestions:
1. Local photos – last week I suggested taking photos of interesting things in your community or neighbourhood and turning them into a contest. They don’t have to be part of a contest to be interesting. People are interested in photos. Some of the most avidly read blogs consist mostly of photographs with short captions.
2. Find local videos – Search Youtube for videos about local events, people, attractions and embed them in your blog. You can use these to make connections. Contact the people who created the video and mention that you’re embedding it in your blog.
3. Local newspapers and other publications – Don’t just reprint material from publications. Summarize or review articles. Link out to the originals and let the author know you are linking to them if you want to make that connection.
Remember, you can’t have too many local connections. There are people in your community who want additional exposure and places to publish their material. You can provide that opportunity to them.
Resource: Hyperlocal Blogging in Marin County CA
