This article by Zeke Camusio at SearchEngineJournal.com offers 12 ways you can use Twitter to grow your business. These include:
- Monitor your company name and brand
- Grow your network
- Find followers
- Re-tweet
- Tweet often but not too often
- Introduce contests, events and specials
- Share other people’s content (like I’m doing here)
- Help others
Tips are always a good thing, especially for using something as open-ended as Twitter.
Resources:
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Thanks for the tips. Could you elaborate on “often but not too often.” I recognize that these are subjective concepts … but is five tweets every four hours too much? What if you alternate flurries with notable quotations or some other “sharing” technique?
Hi Patrick,
I think it depends on many things, but especially on the nature of your content. If you are running a business with “news” happening every hour or even every few minutes, then tweeting about it as it happens is the most effective. Say, for example, you are tweeting traffic conditions in your city. What good are tweets that are three or four hours old? You need to be tweeting every few minutes.
But if you are just tweeting to fill space with information that is not particularly relevant to your followers, then that borders on spam. This is the way I see “quotable quotes”. Unless your followers see you as “the quotes guy”, then these seem to me to just be filler. It would be better to retweet other tweets. At least that way you are identifying with the tweet and making a connection to the tweeter.
The objective is to tweet useful information and establish a presence as a person with something useful and original to say.