SEO (search engine optimization) is often confusing for newbies and people inexperienced in the techniques and jargon. It can be confusing even for pros who have years of experience doing professional SEO work for clients. That’s because the ground is constantly shifting. As Gabriella Sannino says in a recent article at SearchEngineJournal.com,
In yesteryears, SEO might have been nothing more than a few reciprocal links and some on page optimization. Today, it could be a long list: article marketing, blogs and other content development, URL structures, back links, you name it. While methods may change, grow or depreciate, the same two truths hold firm. They are:
- An SEO campaign cannot be thrown together. It has to be carefully planned – as any campaign should be.
- An SEO campaign has to be revisited intermittently and adjusted as necessary – as any campaign should be.
Read more: Increasing SEO Competition and Change: Survival Not Mandatory
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This is definitely true and I swear I preach this all the time lol. New age SEO is much more elaborate and advanced than some of that old age stuff. It requires constant attention to the industry and practice to maintain the needed skills to help websites increase their visibility in the SERPS.
@SEOinvasion – I couldn’t agree more. SEO is changing all the time, even though many of the basic principles remain the same.