Let’s imagine that you already have a business selling things to local customers. Or perhaps you want to develop one. It doesn’t really matter what the business is. You could be a restaurant owner, or you might make signs for real estate agents, or you may be an accountant.
Now let’s say you decide you want to promote yourself using the internet. Do you have any idea how to go about it? Is there a source of information that will tell you the alternatives, or the most important steps? Or is the “correct method” different for every type of business?
What you and millions of other local businesses would really like is a web-based marketing model that works for all types of local businesses. You want a strategy that outlines the steps in clear language that every local business person can understand.
You need a simple approach that any local business can apply – whether that business sells tires or kitchen appliances or home renovation services. You want to hear someone say “Here is how you go about marketing your business on the web. Follow this system and you can’t help but get good results.”
Does such a “system” exist? Unfortunately, most people who begin the search for online marketing advice end up wasting months and often years experimenting with schemes that simply don’t work.
Next in this series: The BOM – Business Opportunity Model
