While SEO (Search Engine Optimization) is not the “be all and end all” of online marketing, it is certainly an important part of it. Many would argue it is the central part, and the foundation for all your other efforts – social networking, email promotions, article marketing and even offline marketing efforts.
That is because becoming serious about SEO forces you to take an analytical look at your web presence and “optimize” it so you “target” it in the most effective way.
If you want to become a Search Engine Optimization expert here are 6 areas or tasks you will have to master.
1. Keyword Analysis – First, you must understand what keywords are and how they function in the world of web search. Your target keywords affect both your on-page (or “on-site”) SEO and your off-page SEO. On-page SEO refers to the integration of keywords into your actual content. Off-page SEO refers to the way you approach the task of getting other sites to link to yours.
2. Site Structure – Second, you should understand how the internal structure of your website affects how the search engines view your site. I’m talking here about the way your pages are organized, how they should reflect and emphasize your most important keywords, and how they should be interlinked.
3. Keyword Integration – Third, you must be good at creating content that contains the keywords you want to emphasize. This should be done in an organized way where specific pages focus on specific keywords.
4. Ongoing Content Optimization – Fourth, you should create a plan for creating optimized content on an on-going basis. Your objective should be to flesh out your target keyword list with content that covers all your most important keywords.
5. Create A Link Building Strategy – Fifth, you should create a link building strategy in order to create references pointing to your pages from as many different websites as possible. You want links pointing to as many different parts of your website as possible (not just the home page.) There are several ways you can create or encourage others to create links pointing to various pages within your site.
6. Execute The Link Building Strategy – Sixth, now that you have a strategy for building links you should execute that plan diligently and persistently.
If you follow this outline you are virtually guaranteed to improve your search engine rankings. I will be discussing each of these tasks in future posts.
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