Well known small business marketing guru David Frey has made this Free 50 page ebook available to small business owners, managers and marketers. 6 Deadly Small Business Marketing Mistakes is actually an introduction to his more extensive book The Small Business Marketing Bible.
For the price (free!) this is a great source of information. The “Deadly Mistakes” include:
1. Not Having a Marketing Plan
2. Not Differentiating Your Business from Your Competition
3. Not Having a Systematic Referral Generating Program
4. Neglecting to Communicate and Market to Current Customers
5. Make Money with Other People’s Customers
6. Not Realizing You are in the Marketing Business
This book is highly recommended.
