It won’t come as a surprise to online marketers who’ve been around for a while, but many of the same principles that worked in “old-fashioned” email marketing (Web 1.0?) apply pretty much directly to successful marketing using newer social media.
As the Web Marketing Ninja says in an article on ProBlogger.net,
You can take exactly the same approach you’ve been refining for your email list-building activity, and apply it to these new channels—the basic principles are exactly the same.
The four core attributes of successful email marketing are:
- Make your email capture findable.
- Provide incentives for people to sign up.
- Craft well-written, engaging messages.
- Give more than you ask from your list.
Translated into techniques for, say, promotion on Facebook these become
- Make your Facebook URL and Facebook pages findable.
- Provide incentives for people to sign up.
- Create content specifically targeted to your Facebook subscribers.
- Offer real value and quality content.
This means you should treat your Facebook channel as a way to connect in a meaningful way with a whole new group of people. These people are not necessarily going to subscribe to your list. You must engage them right within Facebook (and other social media.)
To read more see The Money’s Not In the List, it’s In the Connection
