Local Business Marketing Blog

We’ve been promoting BlogEasy to Canadian real estate agents. One of the most frequent questions we’ve been getting is whether BlogEasy contains Canadian content.

While many initial posts have been dedicated to Canadian issues, the fact is, the US and Canadian real estate markets are quite different, and it is often not possible to apply US advice to the Canadian real estate environment.

So we’ve created a Canada-only version of BlogEasy.

The reasons for this are pretty simple. We felt it was sufficiently confusing not knowing immediately what information applied to which market – US or Canada. Not just for Canadian realtors, but for US realtors too. Many US agents have no idea that Canadian real estate rules and procedures are quite different – not to mention the fact that the markets are quite different too.

For example, the foreclosure and “short sale” market is quite hot in some parts of the U.S. right now, but virtually non-existent in Canada. As it has been explained to me, there essentially is no “foreclosure” market in Canada. Canadian banks usually sell delinquent homes using “power of sale” – a procedure that does not require out and out foreclosure or repossession. They simply sell this type of home out from under the occupants (the “owners”) without formally booting them out until the sale is complete. This means there are no firesale deals in Canada either.

Anyway, the bottom line is that we now have completely separate modules for Canadian and U.S. content.

To see samples of the new Can-Con (Canadian content) version go to BlogEasy Canada.

To see U.S. content go to BlogEasy USA.

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