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In a guest post on ProBlogger.net online blogger and marketer the Blog Tyrant tells how he turned an article rejected as a guest post into a successful list-building ebook. The rejected article became the basis for a free ebook that he gives away on his own site to build his subscriber list.

It turns out that this ebook was considerably more successful than any of the others he had tried – for a while getting between 100 and 200 subscribers a day.

Why did this happen? That’s the important part for bloggers, and the Blog Tyrant tells us why he thinks it worked so well. It was because of an unintended strategy that he had previously put into place without knowing it. The ebook that drew so many subscribers is called Capture 120% More Email Subscribers Overnight, and he realized that he had inadvertently pre-sold many readers through a series of guest blog posts he had done over the previous month or so. As he says,

I went back and looked at all the guest posts I’d written in the past few weeks which were still bringing in traffic. In every single one, I had talked about growing a mailing list, the importance of community, or something to do with that rejected-post-turned-ebook.

In essence, I had built a whole lot of hype around the ebook without even realizing that I was doing it. If I was a marketing firm I would have charged a lot of money for that strategy!

As a result he developed a strategy for replicating this success:

1. Research your ebook topic very thoroughly
2. Create guest posts that target and promote the topic of the ebook
3. Interact with people who comment on guest posts
4. Have a strong call to action in your blog where you give away the ebook

To read the complete post go to How a 30 Minute Reject Post Brings Me Hundreds of Subscribers a Week

It’s an old, familiar story. I started out looking for some information about PR Buzz, was diverted to a review about Google Buzz, was diverted again to look at two of my Twitter accounts, and then my main Facebook account.

By that time I had completely forgotten about PR Buzz, and had found out exactly nothing new.

They advertise that they will let you send an unlimited number of press releases to their “243,000 media contacts and 112,000 bloggers worldwide” for $299/year.

Does anybody know anything about this offer? Is PRBuzz any good? Is it just spam?

In one way or another BlogEasy has been in the works for almost two years. When I got serious about it three months ago I told the programmers I wanted a program that had the following features:

- Store and catalog original pre-written articles that subscribers could post to their own blogs.
- Include “spin” capabilities so the same article could be generated in many different versions.
- Include “Location” variables so local place names could be inserted to personalize articles for local businesses (especially real estate agents).
- Include the capability of posting these articles directly to client blogs – right from within BlogEasy.

I was assuming subscribers would go into BlogEasy, choose an article, generate a unique version, copy it, and then go to their blog and paste it into place.

Well we fairly quickly got all of that working beautifully. But when I saw how convenient it was to be able to post these articles directly to any old WordPress blog you wanted (as long as you have author privileges), we decided to take it a bit further.

We added the capability for individual subscribers to register their own blogs with the system, create their own articles, and post directly to their own blogs.

What that means is that subscribers can use BlogEasy as their central blogging control panel. They can register as many as 5 WordPress blogs, and send blog posts to any of those 5 blogs.

They can create their own articles, add localization and spinning, and then send a different version to each of their blogs.

Or they can select one of the pre-written BlogEasy articles, localize it by entering their specific location names (such as “Toledo” or “Orange County”, and then send it to any of their registered blogs.

This may sound fairly straightforward, but this is really fairly complicated stuff, and so far it works like a charm.

If you want to get serious about Real Estate blogging, you really should take a look at BlogEasy from AgentMapIt.com