In a guest post on ProBlogger.net online blogger and marketer the Blog Tyrant tells how he turned an article rejected as a guest post into a successful list-building ebook. The rejected article became the basis for a free ebook that he gives away on his own site to build his subscriber list.
It turns out that this ebook was considerably more successful than any of the others he had tried – for a while getting between 100 and 200 subscribers a day.
Why did this happen? That’s the important part for bloggers, and the Blog Tyrant tells us why he thinks it worked so well. It was because of an unintended strategy that he had previously put into place without knowing it. The ebook that drew so many subscribers is called Capture 120% More Email Subscribers Overnight, and he realized that he had inadvertently pre-sold many readers through a series of guest blog posts he had done over the previous month or so. As he says,
I went back and looked at all the guest posts I’d written in the past few weeks which were still bringing in traffic. In every single one, I had talked about growing a mailing list, the importance of community, or something to do with that rejected-post-turned-ebook.
In essence, I had built a whole lot of hype around the ebook without even realizing that I was doing it. If I was a marketing firm I would have charged a lot of money for that strategy!
As a result he developed a strategy for replicating this success:
- Research your ebook topic very thoroughly
- Create guest posts that target and promote the topic of the ebook
- Interact with people who comment on guest posts
- Have a strong call to action in your blog where you give away the ebook
To read the complete post go to How a 30 Minute Reject Post Brings Me Hundreds of Subscribers a Week
