The eternal question for web marketers is How do you get people to come to your website? It doesn’t matter if you are selling a product like cell phones, a service like landscaping, your own info-products like ebooks or DVDs, or your own original music. It doesn’t matter. To be successful online you have to get people to come to your website. You have to get traffic.
One powerful way is to build your web presence by spreading information about your products or services around the web. You have to reach people where they are. If people in your target audience are not at your website (yet), you have to go where they are and try to draw them in.
We’re not talking about advertising here – although advertising is important and certainly works.
We’re talking about offering free information that people are interested in reading or listening to or viewing. This is what we call compelling content – stuff that people are interested in and that addresses needs or desires or interests that your target audience have.
But creating this kind of content has HUGE problems!
1. Many of us do not have the time or talent to produce compelling content.
2. Hiring other people to write articles or produce interesting, informative audio presentations or videos for you may be too expensive.
Wouldn’t it be nice if there was a simple solution to this problem.
Well, believe it or not, there is a simple solution and it is staring you in the face.
You can use other people’s (free) content to draw your prospects to your websites.
Using other people’s content
We’re not talking about stealing content and putting your own name on it. No, we’re talking about aggregating other people’s content and associating yourself with it – exactly the way Google does.
In case you haven’t noticed, Google doesn’t produce any significant content themselves. They take the stuff you and I produce and aggregate it in their search results pages. Then they run ads on these results pages and make billions of dollars.
Wouldn’t it be cool if you could do something similar? Well, you can. You can aggregate content focused on your own niche to create a valuable resource that people interested in your niche will visit.
Sources for this kind of content are almost limitless. Here are just two of them:
- Articles from sources like Ezinearticles.com, focused on your keywords
- Videos from sources like Youtube.com, focused on your keywords
The trick is to select content (articles, videos, blog posts) that are focused on your target keywords. Make sure to punch up the titles and introductory remarks so they contain the keywords you want to focus on. Then build links to your aggregating site to improve its performance with the search engines.
Claiming Pre-Written Content as Your Own
Another common source of pre-written content is what are called Private Label Rights articles, or PLR. These are available from various sources on the web, usually at dirt cheap prices.
Unfortunately the quality of PLR articles is usually pretty bad. They are often old, rehashed and repackaged, and have probably been published many times on other sites. Unless you intend to edit them extensively PLR articles are pretty much useless.
Other sources such as BlogEasy offer regular installments of pre-written content for specific niches. The initial niche being focused on by
